CV

Co-founded and am building a database-backed SaaS platform for coaches and athletes, designed to bring personalised programmes, progress tracking, communication, media, and performance analytics into one connected product.

• Lead product discovery, prioritisation, and roadmap decisions
• Translate user needs into product requirements, workflows, and data models
• Own hands-on delivery using Next.js, React, TypeScript, PostgreSQL, Prisma, and Docker
• Use AI-assisted development to accelerate prototyping, implementation, and iteration
• Build for clarity, reliable data, and an effective experience for both coaches and athletes

Leading the end-to-end design and implementation of a company-wide ERP connecting production, inventory, procurement, and sales.

• Map and standardise operational processes across core functions
• Translate stakeholder requirements into workflows, data structures, and implementation priorities
• Define management KPIs and reporting to improve operational visibility and decision-making
• Coordinate delivery across teams while managing dependencies, risks, and user feedback
• Bridge operational reality and technology to build a system people can use consistently

Advised the leadership team on growth, product expansion, and operational decision-making.

• Created a 12-month product expansion roadmap and introduced data-led KPI tracking to support prioritisation and management decisions
• Redesigned decision and delivery workflows, reducing decision latency by 40% and aligning product, market, and operational objectives

Built TUK Coffee Service to profitability and a successful exit, taking ownership of commercial performance and day-to-day execution.

• Managed P&L, cash flow, unit economics, supply chain, vendors, and daily operations
• Recruited, trained, and managed more than 15 team members
• Established repeatable operating processes, service standards, and performance controls
• Balanced growth decisions with operational quality and financial discipline

Managed high-volume production of face masks and medical alcohol during a critical period for healthcare supply.

• Oversaw more than 80 personnel per shift
• Coordinated workforce allocation and production priorities
• Maintained a strong focus on quality, reliability, and timely delivery
• Worked across operational constraints to keep production consistent under pressure

Led production operations and a team of more than 30 in a long-established printing business.

• Improved production output by 25% through workflow redesign, inventory controls, and performance management
• Managed suppliers, contracts, margins, and day-to-day operational priorities
• Coordinated the accurate production of printed hospital forms for long-standing healthcare clients
• Built practical operating controls to improve consistency and delivery performance

One product for coaches and their athletes: programmes, progress tracking, messaging, media and performance analytics. Designed phone-first, launched with its first Founding Coaches.

A company-wide ERP built around how the factory really works. Delivered to the team in 2026, it has grown into a wider brief: a faster, more agile company that is ready for remote work.

An AI agent that learned one coach’s method from 601 training days across 39 live programmes. It writes new weeks in his own notation, then opens the browser and uploads them itself.

Clients book their first consultation or a monthly check-in and see live availability and remaining capacity. Designed and shipped in a few days.

Digital Transformation and Product

ERP Delivery · Product Management · Process Mapping · Requirements Analysis · Workflow Design · Data Models · KPI Design · AI-Assisted Development

Operations and Leadership

Operations Management · Process Improvement · Manufacturing · Supply Chain · P&L Management · Unit Economics · Performance Management · Stakeholder Coordination · Team Leadership