Today was a big day.

Today was a big day.

A project we’ve been working on for the past six or seven months finally reached the contract stage. It’s a genuinely large project, and getting here has already taken months of serious work from the team. Now comes the harder part: several more months of focused execution to actually deliver it.

I’m genuinely happy about this one. It feels like the beginning of a new chapter, and I hope there are many good things waiting for us on the other side of it.

At the same time, we’ve started preparing for Torus, another project I’m particularly excited about. Torus is planned to launch in Canada, which makes it especially meaningful to me—it will be my first project built from the beginning with a global market in mind.

We’re still at the very early stages. Right now, much of the work is around shaping the brand: the logo, brand book, visual language, and the overall identity of what Torus should become.

And this process gave me one of those rare moments where AI genuinely surprised me.

I used Claude with Opus 5.5 to work through the brand identity, and the quality of the output was far beyond what I expected. Not just a few logo concepts or visual ideas—I was able to develop almost the entire foundation of a brand book with it: visual direction, identity principles, typography, applications, and the broader design system.

The speed was impressive, but what surprised me more was the level of design judgment. At several points, it felt much closer to working with an experienced brand designer than using an AI tool.

I’ve used AI extensively for building products, writing, research, and development, but design had always felt like one of those areas where I would still need a specialist beside me.

This was the first time that assumption seriously changed.

For my own projects, I can now imagine handling a huge part of the branding and visual design process directly with AI—from the first idea to something coherent enough to actually build around.

That is a pretty significant shift.

If you work on products, startups, or brands, I strongly recommend experimenting with this kind of workflow yourself. The capabilities are moving much faster than I expected.

There’s one more thing I’m particularly excited about.

After a few rounds of discussions, in about two weeks I’ll be holding my first training session at Haftad, one of the largest business coaching institutes in Iran.

The sessions will focus on digital transformation and the practical use of AI in business—not simply introducing AI tools, but exploring how businesses can actually integrate them into their operations, workflows, decision-making, and everyday work.

I’m especially excited about this because it gives me a chance to take many of the things I’ve been experimenting with in my own businesses and projects and turn them into something structured that I can share with other business owners and professionals.

So, somehow, several things that have been developing quietly for months are beginning to move at the same time: a major project entering execution, Torus taking its first steps toward Canada, and a new experience teaching digital transformation and AI.

There’s a lot of work ahead.

But this is exactly the kind of work I want to be doing.